Resident Evil 2 (1998 game)/marketing

Resident Evil 2 was heavily-promoted by Capcom in the lead-up to its initial release in February 1998, continuing with a second set of promotions for the Japan's BIOHAZARD 2 DUALSHOCK VER. re-release.

Trailers
The original TV trailer for BIOHAZARD 2 was directed by American horror movie director George A. Romero, who popularised the Zombie Horror genre in the 1960s. A live-action commercial featuring Leon S. Kennedy and Claire Redfield encountering Zombies in the Raccoon City Police Department, the trailer was only available for advertisement in Japan due to copyright issues.

A series of shorts were also commissioned to advertise the DualShock re-release in Japan. They would introduce the audience to a typical setting in what is assumed to be Raccoon City - a gym; greasy spoon or construction yard - and then introduce a Zombie employee or customer.