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Resident Evil was advertised in the United States with a commercial showing gameplay footage set to rock music. A separate and longer E3 2001 trailer focused more on cutscenes and showcasing new environments.
Capcom advertised Resident Evil through a Japanese, European and American website. The Japanese site came with a developer's blog and demo footage showing off the game engine. The American and European sites each offered a timeline of S.T.A.R.S.' history. However, unsupervised by the Japanese development team, the two sites incorporated lore from the S.D. Perry novels.