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Viral campaigns are a form of marketing that relied on potential customers spreading awareness for a product rather than traditional adverts that are solely meant to be consumed by the individual.

History[]

Capcom adopted the practice in its more modern form when they were promoting Resident Evil 5 notably with the Kijuju Survivors campaign.

List[]


Meta-campaigns[]

"Meta-campaigns" are a type of ad campaign that's comprised of and incorporates multiple promotions and viral marketing events unified by a central theme.

Image Name Initial release Description
The War on Horror 2011 Campaign for Resident Evil: The Mercenaries 3D comprised of a series of trailers and a Facebook app.
No Hope Left 2012 Campaign for Resident Evil 6 comprised of an ARG, live-action trailer series, and online events.

Browser games[]

Image Name Initial release
Chainsaw maniac web banner icon Chainsaw Maniac 2005
Undead Unleashed Undead Unleashed 2012
Street Invasion Street Invasion 2012

Facebook apps[]

Facebook apps are applications hosted on facebook.com. They involve playing or doing the activity on the app, followed up with tagging facebook friends too see the results of the activity such as art or a high score, and inviting them to try to the app too.

Image Name Initial release
Screen Shot 2019-05-27 at 10.50.16 AM Majini Makeover 14 September 2009
REVS The War on Horror 10 May 2011
Face on board app Face on Board 17 May 2013
Resident Evil 6 Facebook app
Resident Evil Chronicles HD Collection app 16 June 2012

residentevil.net[]

Image Name Initial release
ContagionLogo Raccoon City Contagion 2014
Re-ContagionLogo Raccoon City Re-Contagion 2016

Twitter campaigns[]

Image Name Initial release
Kijuju Survivors
Darkside Chronicles Twitter Campaign 2009
Biohazard RE:2 announcement commemorative Twitter campaign June 12-18, 2018
Bio 180731 Biohazard RE:2 Recommendations Project July 31-August 13, 2018
DwfIWDfWoAA23JQ.jpg large RESIDENT EVIL 2 1-Shot Demo Competition 2019
"1-ShotDemo" Special SNS campaign "1-ShotDemo" Special SNS campaign January 11-31, 2019
RE2 remake - CAPCOM Dev1 Thank You Campaign Keyart CAPCOM Dev1 Thank You Campaign January 11-February 10, 2019
Screenshot 2019-03-31 -Zombies Wanted- Capcom Dev 1 hiring on April 1 CAPCOM Zombies Wanted April 1, 2019
Escape For Halloween Escape For Halloween October 28, 2019
Bio-200707-twitter-main Biohazard Official Twitter account Commemorative campaign for exceeding 100,000 followers July 7, 2020
Bio-200707-twitter-main Biohazard Official Twitter account Commemorative campaign for exceeding 100,000 followers July 7, 2020
Event img 201009 Biohazard Halloween campaign October 9-30, 2020
Halloween with Village site asset (1) Halloween with Village October 23-31, 2020
Biohazard Village commemorative campaign for the start of reservations Biohazard Village commemorative campaign for the start of reservations January 21-February 24, 2021
Resident Evil 25th Anniversary REMIND logo Resident Evil 25th Anniversary REMIND March 22-May 10, 2021
Dev1 50k banner Capcom Dev1 Twitter 50K followers-competition May 21-September 17, 2021
Campaign-210707 img01 "This Village is no Good for Us Lv.100" Thank you very much campaign July 8-21, 2021
Campaign-210714 img01 Biohazard series sale & Biohazard: Infinite Darkness support retweet campaign July 8-21, 2021
Biohazrd 4 no-miss banner Biohazard 4 No-miss clear campaign November 1-30, 2021

Resident Evil Portal / Ambassador[]

Image Name Initial release
Horror days icon Happy Horror-days Christmas Present Campaign December 15-27, 2021

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