This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.(March 2022)
This page is in the middle of an expansion or major restructuring. Please help improve this article by adding content.
Viral campaigns are a form of marketing that relied on potential customers spreading awareness for a product rather than traditional adverts that are solely meant to be consumed by the individual.
Capcom adopted the practice in its more modern form when they were promoting Resident Evil 5 notably with the Kijuju Survivors campaign.
List[]
This section is empty. You can help out the Resident Evil Wiki by adding to it. (July 2021)
Meta-campaigns[]
"Meta-campaigns" are a type of ad campaign that's comprised of and incorporates multiple promotions and viral marketing events unified by a central theme.
Facebook apps are applications hosted on facebook.com. They involve playing or doing the activity on the app, followed up with tagging facebook friends too see the results of the activity such as art or a high score, and inviting them to try to the app too.
